Read This Before You Plan Your Next Ad Campaign
Q&A to Start Your Next Ad Campaign Before you plan your next advertising campaign, you should ask yourself three important questions: For the most efficient results, the audience of your advertisements should be as closely aligned with your target audience as possible. Otherwise you will be paying to reach people who either aren’t interested in what you offer or fall outside your service region. While you take some time to answer the questions above, you can focus on the basics of advertising your business: Don’t Forget About Your Truck For special pricing on truck and van wraps, click here. Wear Uniforms For more information on KeepRite uniforms, click here. Build a Social Media Presence For tips and free tools, click here. Be sure to check back on GoKeepRite for Part 2, where we will discuss what types of advertising are best for your business.
What is your advertising budget?
What do you want to accomplish?
Who is your target audience?
Your truck should be a rolling billboard for your company. If you conduct service calls in an unmarked van, you are missing opportunities to build awareness every single day.While you are working inside the home, neighbors will not know if some sort of repair is being completing inside or if the homeowner simply has a visitor. Make sure they know your company is working there that day.
Maintain a Company Website
It's important to build online relationships with clients so they call YOU next time they need new HVAC products or services. Customers spend an average of two hours on social media every day. You want to make sure they can easily find you and connect with your business.
Explore Business Building Tools
This GO Online Dealer Resource Center includes a comprehensive collection of tools to help you develop and implement an effective advertising campaign for your business. Click on “Business Building Tools” in the upper right corner of this screen to access logos, sample ads, direct mail programs and other great resources for advertising in your area.